Security Awareness - A Shirtless Guy and a Horse Walk into An Awareness Program…

When:  May 28, 2020 from 10:00 to 11:00 (PT)
Associated with  Greater Kansas City Chapter

Remember that one really famous deodorant commercial?

 

You know the one; shirtless handsome man, a beautiful smile, a horse. Even if you didn’t run right out and buy deodorant, it stuck with you.

 

There is an art to using the unexpected to get people’s attention. It’s the quirky, intriguing thing that fires the made-you-look response.

 

Security and privacy training and awareness managers can use this to their advantage. 

 

In this live webinar, our Chief Strategist and recovering marketer Lisa Plaggemier will explore battle-tested ad campaign techniques to get more eyeballs on our awareness content, increase engagement, and ultimately influence behavior change.

 

There is an art to using the unexpected to get people’s attention. It’s the quirky, intriguing thing that fires the made-you-look response. Our brains are constantly searching for stimulation – we actually crave the unexpected and search out novelty. We don’t ask “what’s old?” we ask, “what’s new?”

Security and privacy training and awareness managers can use this to their advantage. In this webinar, we’ll look at how an infamous and award-winning advertising campaign used the unexpected to drive 5.9 million YouTube in one day! We’ll explore the techniques we can borrow from that ad campaign to get more eyeballs on our awareness content, increase engagement, and ultimately influence behavior change.

In Part 1 of a two-webinar series, MediaPRO Chief Strategist (and recovering marketer) Lisa Plaggemier shows us what we can learn from the field of marketing to improve our training and awareness programs.

Register to learn more about:
- How are brains our hard-wired to look for novelty
- The importance of “the hook” in messaging meant to influence behavior
- Why eye-catching visuals are not just for billboards and viral videos
- How what’s worked for the most successful ad campaigns can work for you


When: Thursday May 28th 10 a.m. PT

 

We’ll see you there (sans horse)!

(Please note you will need to self report CPEs)

 

Registering for this webinar means creating a free account through BrightTALK, which will allow you to access this and other MediaPRO webinar content. If registered, you may access content on demand
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Url: http://www.brighttalk.com/
Login: Registering for this webinar means creating a free account through BrightTALK, which will allow you to access this and other MediaPRO webinar content.