Cybersecurity: What do customers really want?
A simple topic. We think we know the answer. While it seems every organization is evolving into a digital organization, developing mobile applications, going to the cloud, and innovating with a members-first mindset, is that what customers really want? With the numbers and frequency of data breaches and unauthorized access to sensitive personal data in the headlines daily, are businesses in touch with their customers? This presentation will focus on a modified Maslow Theory of motivation pyramid and literature review of current events.
The key takeaways are:
- Customers value privacy and security at a fundamental level, at a deeper level than innovation and convenience
- Researchers have examined an association between Maslow’s traditional theory of motivation and cybersecurity
- Those impacted by data breaches vote with their feet, a customer phenomenon called “abnormal churn.”
- This reality causes leaders to challenge the meaning of “balancing” cybersecurity with business needs
- Cybersecurity leaders and SMEs need to communicate risk based on a new understanding of cyber impacts
SVP, CISO, BECU, Tukwila, WA
Sean is an accomplished cybersecurity executive with more than a decade of experience leading information security and risk management in highly-regulated industries and fast-paced organizations like BECU. As a senior vice president and Chief Information Security Officer at BECU, he is responsible for providing and optimizing an enterprise-wide security program and architecture that minimizes risk, enables business imperatives, and further strengthens the credit union’s security posture. He’s an information security expert, with more than 20 years of experience in highly-regulated, security-focused organizations. Sean retired from the U.S. Air Force (Medical Service Corps) after achieving the rank of lieutenant colonel. He has served as CIO and CISO in the military service and private sector at all levels of organizations. Sean has a master’s degree in business administration (advanced IT concentration) from the University of South Florida, a master’s degree in health services administration from Central Michigan University, and a bachelor’s degree in human resource management from the University of Maryland. He served on the (ISC)2 committee to develop the HCISPP credential. He is also a noted speaker at a national level and the author of numerous industry whitepapers, articles, and educational materials, including his well-received book, “Healthcare Information Security and Privacy,” published in 2015.