“Once upon a time” are the most powerful words in the English language. Why? Because storytelling is as old as human communication itself. Why do we tend to compile data, charts, graphs, facts and opinions and throw them at an audience for ingestion and likely misinterpretation? We need to learn how to construct a story that effectively communicates messages, goals and objectives to the business executives in your organization. In this presentation, attendees will learn: • what is storytelling and how does it work? • how to create the elements of good stories that get our points across without drowning the audience in unnecessary details • best practices in delivering your stories to focus on messages that garner support for program actions