“Digitalization” has become more than just a buzzword for drawing attention to products and services. Information technologies are changing every industry and finances are no exception. The digital revolution continues to change traditional financial institutions and the transformation is on all levels – from business models and strategies through the applicable regulatory framework to meeting the end client’s needs.
A lot of the Bulgarian financial institutions have been following the trends for years now and are taking all the necessary steps to adapt to the latest technologies in a timely manner. They have significantly changed their business strategies and are increasingly committed to developing and providing a wide range of innovative services and tools to meet the growing customer demands for personalization, experience, speed, and security.