ISACA Madison Chapter (“Chapter”) may solicit and accept sponsorships.
The Chapter shall create a sponsorship strategy based on this policy.
- Sponsorship is financial support received from a sponsor.
- A sponsor (“Sponsor”) is an individual or organization that pays some or all of the costs involved in staging an ISACA Madison event(s) in return for advertising or other gain.
- Sponsorship is unallocated funds, regardless of which Chapter programs or events the Sponsor is sponsoring.
- Sponsorship is money to cover the Chapter’s overhead or other obligations, and Sponsors are not authorized to specify how such funds, goods, or services are used.
- Insofar as as the Chapter delivers the benefits around that specific sponsorship investment.
- A payment qualifies as a sponsorship as long as the Sponsor does not receive any substantial benefits in return.
- The IRS sees a clear distinction between sponsor recognition and sponsor promotion.
- Per IRS rules, the Chapter may recognize sponsors by
- Mentioning or displaying the following:
- Sponsor company name, logo, product lines and contact information (address, phone number, web address)
- The Chapter may also mention the Sponsor’s slogans and value-neutral descriptions of their goods or services in acknowledging their support.
- The Chapter may display or distribute a Sponsor’s products to the general public at the sponsored activity or event.
- Sponsorship opportunities must meet the Chapter’s budgetary goals and also leave room to fulfill the Sponsor’s expectations as agreed.
- The chapter realizes sponsorships are not “free money” (or other benefits). Sponsors have commercial expectations that must be met or exceeded by the Chapter.
- The chapter may define sponsorships that would be
- Determined to be acceptable or unacceptable on a case-by-case basis.
- A sponsorship proposal shall be
- Accompanied by a brief rationale.
- Include the Sponsor’s and the Chapter’s expectations and responsibilities.
Types of Sponsorship
- Monetary Sponsorship
- Cash, check, or other monetary instrument received by the Chapter and deposited to it’s bank account.
- In-kind Sponsorship
- Sponsorships may be in the form of refreshments provided at an event, meeting space provided at no charge or at a reduced rate, or other goods or services provided to the Chapter.
- Other Non-monetary Sponsorship
- Sponsorships may be in the form of free or discounted training for Chapter members, giveaways, discounts on services, or other intangibles.
Types of Sponsorship Recognition
- Signage, posters, or flyers at a predefined number of events or over a specified period of time.
- Access to the Chapter members via electronic or other communications
- This shall not include outright provision of the membership roster, mailing list, or email list.
- A sponsorship shall consist of a written, signed, and dated agreement.
- The agreement shall include at a minimum the following: Organizational names and specific contacts of both sides, goods/services/values promised the Chapter, specific recognition elements promised the Sponsor in exchange, number of iterations or ranges of dates upon which the parties have agreed, a process for grievance, mechanisms for renewal or cancellation (bi- or unilaterally) of the sponsorship.
- In accordance with this policy, a sponsorship program and/or other supporting documents may be produced to organize, communicate, or document sponsorships.